K-POP Event
Saudi Arabia’s first K-pop Saranghae festival
Saudi Arabia’s first K-pop festival, Saranghae KSA 22, brought fans from a wide range of backgrounds together under the roof of the Jeddah Superdome for a three-day celebration of Korean music and culture.
Our role was to produce complete setup which includes, screening stage, VIP seating, banner backdrops, an Umbrella Boulevard and a Cherry Blossoms Avenue which provided picture perfect for fans, who were also given a taste of Korean cuisine at stalls selling a range of Korean favorites.